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AI Consumer Rights

AI you can question

AI now helps make many everyday decisions. You can ask how it works, ask for a person, and talk it through. This page shows you how, with the rules in the US, the EU, and a country you pick side by side.

Facts checked between 23 September 2026 and 2 October 2026. General information, not legal advice. Laws differ by place. For anything involving significant money, health, housing, or legal status, talk to a lawyer, a legal-aid office, or your consumer agency.

Spot the AI in your day

Three kinds of AI touch most people's lives. Each one is easier to question once you know its name.

Compare the rules in the US, the EU, and other countries

They all want AI that people can trust. They take different routes. The US mostly applies existing laws, one sector and one state at a time. The EU passed one broad AI law and pairs it with its privacy law. Pick a country to compare it with both.

Compare with

Brazil's data protection law, the LGPD, gives people a right to ask for a review of automated decisions.

  1. Will I be told it is AI?

    Brazil
    Not yet required by a national AI law. Bill PL 2338/2023, passed by the Senate in December 2024, would require it. It is still a bill.47,48
    European Union
    Yes, since 2 August 2026, unless it is obvious.3
    United States
    No federal rule. Some states require it.10
  2. Can I get the reasons for a decision?

    Brazil
    You can ask for clear information on the criteria and procedures used, within trade-secret limits. A request for your data gets a complete answer within 15 days.42,45
    European Union
    You can ask for meaningful information about how an automated decision was made.5
    United States
    Yes for credit: the specific main reasons.7
  3. Can a person review it?

    Brazil
    Yes, for decisions made solely by automated processing. The law no longer says a person must do the review.42,44
    European Union
    Yes, when a machine alone made a decision with a legal or similarly serious effect.5
    United States
    No general federal right. The 2022 Blueprint recommends it, but it is not law.8
  4. Who checks the rules?

    Brazil
    The national data protection authority (ANPD). It can audit a system for discrimination when trade secrets limit what you are told.42,43
    European Union
    National authorities in each EU country.2
    United States
    The FTC says existing law has no AI exemption. The CFPB covers credit.6,7
  5. What is changing?

    Brazil
    Bill PL 2338/2023 would add a risk-based AI law with rights to an explanation, to contest decisions, and to human review. As of 23 September 2026, it waits for a report in a special committee of the Chamber of Deputies.47,48
    European Union
    Rules for high-risk AI, like hiring and credit, now start on 2 December 2027.4
    United States
    A December 2025 executive order calls for one national approach and a review of state AI laws.9

Take three calm steps when a decision seems wrong

Start small and stay specific. Most problems get fixed at step one. Use the arrow keys or tap a step to move between them.

Need a letter to send? Pick what happened to you.

Step 1 of 3

Ask in writing

Send a short, polite note. Ask whether software helped make the decision, what information it used, and the main reasons.

A written question gives you and the company the same clear record. It also gives their team a chance to spot a mistake early.

Words you can use
Hello. I received a decision about [my application] on [date]. Could you tell me whether an automated system helped make it, what information about me it used, and the main reasons? Thank you for your help.
  • Law (US, credit). A lender that turns you down must give the specific main reasons, or tell you how to ask for them. (Regulation B)7
  • Law (EU). You can ask for your data and for meaningful information about how an automated decision was made. (GDPR, Article 15)5
Did this step settle it?

See every side of the table

Most people in this story are trying to do right by others. A question asked in good faith usually gets a better answer.

Research (2026). Experts and the public often see AI differently. Stanford's AI Index found a 50-point gap between them on how AI will affect jobs.22 In a Pew survey of 5,119 US adults, most said AI is moving too fast.21 Honest questions help close gaps like these.

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